Adds Value With Purposeful Presentations
Think Through Purpose
What's the reason for the presentation in the first place? Figure out the main reason and stay focused on it. You might ask yourself whether any of these purposes fit:
To provide status
To obtain approval
To sell a product
To communicate a program
To propose a new business opportunity
To convince management to fund a project
Know Your Audience
What does the audience need to know? Keep your information fine-tuned to your audience's needs. When presenting to executive management don't focus on the nitty-gritty details. Instead focus on the bigger picture. Present the return on investment and any obstacles you need management's help to overcome. However, presenting to a project team focuses on the detailed and action-oriented items. The purpose of this type of presentation is to answer questions such as what needs to happen by when and who's responsible.
Get to the Point
Keep it brief. Use only as many slides as needed to convey your message. Avoid presentations more than twenty slides long. If you can't say what's needed in twenty slides, you had better work on refining your message. The longer your presentation the less it will be remembered. You don't want your audience to tune you out. Keep it short and straight to the point. People will appreciate you not wasting their time.
Let's review what we have learned about presentations with purpose. First we determine the reason and purpose for the presentation so you can stay true to the main points. Second we think about the audience so the message is tailored to them. Lastly, we keep it brief by saying only what is necessary to convey the message clearly.
Elizabeth Marks has 20 years business experience in sales, marketing, operations, Six Sigma project management, and business planning areas. She enjoys sharing her knowledge to benefit others' development and growth. For more business articles visit http://www.ThinkOnIt4Business.com For devotions or bible studies visit http://www.ThinkOnItDevotions.com today.
To help you produce professional-looking presentations, Microsoft Office PowerPoint 2007 provides a comprehensive set of features that you can use to create and format your information. You can create and add designer-quality SmartArt graphics with only a few clicks of your mouse.
0 Comments:
Post a Comment
<< Home